As part of the Data Management Summit Tour de Canarias, a round table discussion will be held entitled “Sustainable Tourism in the Canary Islands: Integrating Data for Efficient Management”. This event will bring together experts in tourism, data management and sustainability to explore the opportunities and challenges facing the tourism industry in this well-known location.

The roundtable will begin with a reflection on the crucial role of tourism in the Canary Islands economy and its impact on the natural and cultural environment. Participants will discuss current tourism destination management practices and explore how data integration can improve decision-making and efficiency in the sector.

Panelists will share experiences on the implementation of innovative technologies, such as artificial intelligence, big data analysis and geographic information systems, to optimize tourism planning and promotion.

The sustainable approach will be a central theme, highlighting the importance of balancing tourism growth with the preservation of the environment and local culture. Participants will discuss how data can be key tools to drive more responsible and conscious tourism, minimizing negative impact on natural resources and encouraging sustainable practices.

Public-private partnerships and citizen participation will be explored to strengthen tourism governance.